We’ve all seen the studies. Opinions are tribal, not logical. Socially constructed, not built on evidence. No one ever changes their minds, and if you prove their viewpoints wrong, they just dig their heels in even deeper.

And yet...we’ve all known someone who changed their mind. It does happen. In CHANGED MY MIND, award-winning author Luke T. Harrington talks with those people—the ones who’ve changed their minds about things that are big and tribal (like your regrettable tattoo). Politics. Religion. Even stuff that gets people REALLY worked up, like pop culture.

Why—and how—do people change their minds? Let’s find out together.

Coming to you soon.